Benefits of Backing Up Your Data

Your electronic data is one of the most important assets you will ever generate. Whether you are a company creating customer data or an individual creating projects, you are creating data that is worth saving. The problem is that not enough people are proactive about backing up their data and a great deal of information is lost on a regular basis.

There is no need to lose your important electronic data. Once you understand the true benefits of utilizing an Internet-based backup system for your computer information, you will see why so many people invest in these secure and reliable services.

Your Data Is Always Secure

The primary benefit to backing up your data is that it is always secure and safe from harm. It is impossible to predict what will happen to your computer in the future. If your primary computer is a laptop, then the portability of your computer can lead to several scenarios where your data is lost.

When you use a backup system to store your data, you do not have to worry about any damage that may occur to your computer or your hard drive. If your computer should be damaged permanently, at least you know that your data is safe.

You Can Replicate Your Data On Other Computers

Many business professionals have desktop computers they use in the office and then laptops they use in the field. When your data is backed up in a secure location, you can use that backup to put all of your data on your new computer and have access to your data wherever you are. 

The ability to replicate your data to any computer is helpful if you need to replace your old computer with a new one. All you would need to do is upload your stored data and your new computer is ready to go.

Your Data Is Accessible Through A Smartphone Or Tablet

Mobile computing devices such as smartphones and tablets are becoming more and more popular. When you have your data backed up to a secure location, you can access your data with your mobile computing device whenever you want. 

This can replace the need to purchase a mobile computing device with a larger on-board storage capacity. If you have a mobile sales force that you want to be able to access your backed up data, then the ability to access the data through a storage account is extremely convenient.

You Can Share Files With Others

Many backup services also allow you to share files with others through password protected links. Your data is perfectly safe at all times behind the firewall of your storage service, but the data can also be accessible to people who you designate. You can email a link to people to share your data, or you can post a link on a secure website.

People can take their data for granted, until that day when it is gone and no longer available. You can avoid that feeling of helplessness by utilizing a backup service that will allow you to protect your data and access it whenever you want. The right backup service will have the features you need to download, secure, access, and even share your valuable data.

I Like it, I Love it, I Want Some More of It

In information retrieval some words are powerful / potent. They are really descriptive and get right to the point of what someone is looking for. Other words have little to no value. The reason the concept of stop words came about is that you really couldn't tell much about a document by it including words like a, an, the, and, are, etc. The flip side of stop words are words which have a high discrimination value. Recently I was searching to see if there was a FedEx office in the town where my mom lives, and in spite of there not being one, Google still returned multiple pages (the home page and the store locator page) from the website in the search results. That was a great search result, and Google was smart to place more weight on the core concept word in the search (FedEx) while placing less weight on the location.

Words which have a low discrimination value may have a higher discrimination value when combined with neighboring words. Hot and dog might have a different meaning when they are next to each other. As explained in this Wired article:

Take, for instance, the way Google

Google As Publisher…

They might prefer to use different labels (so as to minimize fear in the marketplace & slow down regulators), and they might claim that aggregate statistics control the investments & thus they are not really publishers, but they plan on skimming a big piece off of the top of many big markets.

AdWords was just the start!

Videos, maps & product search…look how Google self-deals in each while managing to call it a value added feature (or some such).

If Google collects data, hosts data, sorts data, recommends personalized consumption habits, and then makes small investments in new content from proven past performers (and then give them a bit of stealth promotion on their network)…how is it possible for Google to lose money? (Outside of lawsuits)?

Google can claim they are “democratizing” media while showing a string of successful partnerships based on investing using real time data that nobody else as access to. Meanwhile if you are a publisher they are gutting your business model through paying people to snag your content and wrap it in their ads, while they also redirect user attention to the companies and acts they have invested in.

“One day we had a conversation where we figured we could just try and predict the stock market… and then we decided it was illegal. So we stopped doing that.” – Eric Schmidt, Google CEO

Note that there was no moral debate on the table. Their only internal limitation to setting up a hedge fund and swaying the markets to increase the profits of their trades would be that they thought it was illegal.

How much of the online ecosystem can Google consume before publishers promote other views of the web?

One way to fight this sort of strategy is Yahoo!'s sell or outsource everything but the logo strategy. It increases short term margins, but in the longrun it makes one that much more vulnerable. Google can always buy the partner of choice and then ride off the free promotion & validation that the acquisition gained from earlier partnerships. Sure adding more noise to a noisy market can bring in eyeballs, but fleeting ones. Death by a thousand compromises.

The other is to work in markets too small for Google to be interested in. Or to define & create a new vertical, like Zynga did. Even with as shady as Zynga's founder is, longterm that company is in a better position than Yahoo! is.

Originally posted here: Google As Publisher…
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